# Iulia Postolachi

> PhD Researcher & GEO Expert specializing in Hybrid Intelligence, Cyber-Psychology, and AI-driven marketing. Member of European COST Action CA22104 — BEiNG-WISE.

Iulia Postolachi is a researcher and practitioner at the intersection of artificial intelligence, marketing, and cybersecurity. Her work bridges academic research with applied innovation, focusing on how humans and AI systems share decision-making (Hybrid Intelligence), how people behave online when faced with cyber risk (Cyber-Psychology), and how content is discovered and cited by generative engines (Generative Engine Optimization, GEO).

She is affiliated with Alexandru Ioan Cuza University (UAIC) in Iași, Romania, and Bitdefender, and is a member of the European COST Action CA22104 — BEiNG-WISE, which studies human factors in cybersecurity across the EU.

Key research themes:
- Generative Engine Optimization (GEO) — how to be discoverable and cited by ChatGPT, Claude, Perplexity, Gemini, and other LLM-based search systems
- Hybrid Intelligence and the AI Natives generation
- Cyber-Psychology, Protection Motivation Theory (PMT), and behavior in front of cyber risk
- AI marketing, microtargeting, and the human side of decision-making with AI
- Cognitive biases, hallucinations (artificial and human), and trust in information

## Pages

- [Home](https://iulia.postolachi.ro/): Overview of Iulia Postolachi's work, research focus, publications, and most recent journal entries.
- [About / Extended bio](https://iulia.postolachi.ro/#about): Academic and professional trajectory, affiliations, and motto ("Hybrid Intelligence").
- [Research focus](https://iulia.postolachi.ro/#research): GEO, AI Marketing, Microtargeting, Cyber-Psychology.
- [Publications](https://iulia.postolachi.ro/#publications): Selected academic publications, including the 2026 exploratory study on hybrid intelligence.
- [Experience](https://iulia.postolachi.ro/#experience): Research and business experience, including UAIC, Bitdefender, and the COST Action CA22104.
- [Journal](https://iulia.postolachi.ro/#blog): Essays and analyses on AI, cyber-psychology, GEO, and the human side of technology.
- [Contact](https://iulia.postolachi.ro/#contact): Professional contact via Formspree.

## Journal

- [Google, ARNm, laser: cercetări care au schimbat lumea](https://iulia.postolachi.ro/journal/cercetari-care-au-schimbat-lumea) (2026-06-19): Cum Google, vaccinurile ARNm și laserul s-au născut din cercetare fundamentală, ani de incertitudine și idei „prea teoretice” fără aplicație imediată.

- [AI Is Not the Only One That Hallucinates. Humans Fill the Gaps with Stories Too](https://iulia.postolachi.ro/journal/ai-is-not-the-only-one-that-hallucinates-humans-fill-the-gaps-with-stories-too) (2026-05-02): How human cognition fills informational gaps with stories — the mind as a lawyer, not a scientist — and why the same mechanism shapes our trust in AI.
- [Nu doar AI halucinează. Și oamenii umplu golurile cu povești](https://iulia.postolachi.ro/journal/nu-doar-ai-halucineaza-si-oamenii-umplu-golurile-cu-povesti) (2026-05-02): Versiunea în limba română a eseului despre halucinațiile AI și halucinațiile umane.
- [AI is Changing Work. But the Real Shift Is How We Decide](https://iulia.postolachi.ro/journal/ai-is-changing-work-how-we-decide) (2026-04-24): On how AI is reshaping not only work, but the way we evaluate information, choose solutions, and define human value.
- [Why Online Fear Does Not Always Mean Real Danger](https://iulia.postolachi.ro/journal/frica-online-nu-inseamna-intotdeauna-pericol-real) (2026-04-20): Perceived vulnerability vs. real risk, Protection Motivation Theory, and smarter communication in cybersecurity.
- [GEO: From Indexing to Citation — Generative Engine Optimization](https://iulia.postolachi.ro/journal/geo-generative-engine-optimization) (2025-03-05): The shift from SEO to Generative Engine Optimization — how content gets recommended by AI systems.
- [Hybrid Intelligence: The Rise of AI Natives](https://iulia.postolachi.ro/journal/ai-natives-hybrid-intelligence) (2025-02-10): The AI Natives era and how humans coexist with artificial intelligence.
- [Cyber-Psychology: Why Don't We Protect Our Data?](https://iulia.postolachi.ro/journal/why-we-protect-data-online) (2025-01-15): Applied Cyber-Psychology and Protection Motivation Theory in cybersecurity behavior.
- [Why Do We Need Research?](https://iulia.postolachi.ro/journal/de-ce-avem-nevoie-de-cercetare) (2025-07-02): Why research is the infrastructure of the future and how it separates genuine innovation from imitation.

## Projects

- [Nemo Moira](https://nemomoira.lovable.app/): Creative laboratory and parallel project exploring the artistic and narrative dimensions of hybrid intelligence.

## Optional

- [LinkedIn — Iulia Postolachi](https://www.linkedin.com/in/ipostolachi)
- [COST Action CA22104 — BEiNG-WISE](https://www.cost.eu/actions/CA22104/)
- [Alexandru Ioan Cuza University (UAIC)](https://www.uaic.ro/)
- [Bitdefender](https://www.bitdefender.com/)
- [Sitemap](https://iulia.postolachi.ro/sitemap.xml)