GEO: From Indexing to Citation — Generative Engine Optimization

Iulia Postolachi, GEO Expert, explains the shift from SEO to Generative Engine Optimization — how to be recommended by AI.

Published: 2025-03-05

Generative Engine Optimization (GEO) is the discipline of optimizing content so it is discovered, understood, and cited by generative AI systems such as ChatGPT, Claude, Perplexity, and Gemini. The article explains the conceptual shift from indexing to citation.

By Iulia Postolachi — PhD Researcher, GEO Expert, Hybrid Intelligence & Cyber-Psychology.

Canonical URL: https://iulia.postolachi.ro/journal/geo-generative-engine-optimization

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